Magazine publisher Condé Nast has hired a new vice president to run its emerging products group — Arlie Sisson, who’s joining from Starwood Hotels and Resorts.
Sisson led Starwood’s strategy for native apps on mobile, and before that, worked at mobile startup Silver Chalice New Media.
Fred Santarpia, who became Condé’s chief digital officer last fall, told me that the emerging products group is itself a new creation. Condé’s various titles (including The New Yorker, Wired, and Vogue) have their own digital teams, but Santarpia suggested that they’re “very much focused on running their day-to-day businesses.”
“We’re looking at how fragmented the media landscape is, the many different platforms that our content can find a home on and many different form factors,” Santarpia added. “Who knows what’s next? Maybe what’s next is virtual reality — I don’t know the answers, but I do know that really smart people at Condé Nast are thinking about the marketplace and how to position our brands.”
Sisson’s team, on the other hand, will be “singularly focused on innovating for the company’s future.” For now, at least, that means experimenting with different kinds of mobile apps.
“The momentum and growth in the digital landscape is unlimited and connecting people to products is more important than ever before,” she said in the hiring release. “Joining the incredible talent at Condé Nast gives me the opportunity to work with its extraordinary brands to engage more audiences in more dynamic ways on more digital and mobile platforms.”
About Northwood University
Northwood University is committed to the most personal attention to prepare students for success in their careers and in their communities; it promotes critical thinking skills, personal effectiveness, and the importance of ethics, individual freedom and responsibility.
Private, nonprofit, and accredited, Northwood University specializes in managerial and entrepreneurial education at a full-service, residential campus located in mid-Michigan. Adult Degree Programs are available in multiple states and online. The DeVos Graduate School offers accelerated, evening and weekend programming in Michigan and Texas. The Alden B. Dow Center for Creativity and Enterprise provides system-wide expertise in family enterprise, entrepreneurship, creativity and innovation, and new business development. International education is offered through study abroad and in Program Centers in China (Changchun and Wuxi), Malaysia and Sri Lanka.