Next ‘Heavy Duty Leadership’ Class Scheduled for July, 2015

Weeklong Educational Program Focuses on Leadership, Management, Industry Trends and Business Skills for High-Potential Professionals in the Commercial Vehicle Aftermarket.

Las Vegas – The University of the Aftermarket’s comprehensive leadership development program, Heavy Duty Leadership, will be offered again in 2015. The next class will be held July 12-17, 2015, on Northwood University’s campus in Midland, Mich.

Now in its fourth year, Heavy Duty Leadership is open to any early- to mid-career management-track professional in the commercial vehicle aftermarket. The program’s curriculum is designed to foster the development of the next generation of heavy-duty parts distribution, manufacturing, service, association, and fleet management professionals.

“This program grew out of a real need in the industry,” explained University of the Aftermarket Director Brian Cruickshank. “The industry simply did not have a formal leadership-development program for its leaders of tomorrow. This unique program brings together the next generation of industry leaders for a week of university-level business, management and leadership education, all with a commercial vehicle industry focus.”

Heavy Duty Leadership will be taught by heavy-duty industry leaders in collaboration with faculty from Northwood University’s DeVos Graduate School of Management and the University of the Aftermarket. Areas of study will include:

  • Global competition
  • Mergers and Acquisitions
  • Industry supply chain trends and challenges
  • Team management and development
  • Strategic management
  • Developing business strategy in multi-channel markets
  • Industry case studies
  • Leadership
  • Networking
  • Top guest speakers from the commercial vehicle aftermarket
  • Business skills, such as accounting and finance

The curriculum features a blend of industry analysis, discussion and debate of new challenges and competitive strategies, individual skills training in team management, leadership roles, strategic thinking and planning, and more.

Program tuition ($2,995) includes all instruction, materials and meals. Affordable and convenient on-campus housing is available. Those who are interested in attending the program are encouraged to contact the University of the Aftermarket as early as possible, as class size is limited and last year’s class was sold out early. Participants will receive 3.5 Continuing Education Units (CEUs) that can be applied toward industry education certificates.

For additional information and to register for Heavy Duty Leadership, please click on the “Course Calendar” link at www.universityoftheaftermarket.com or call 1-800-551-2882.


About The University Of The Aftermarket

The University of the Aftermarket provides business, management and leadership education to professionals in the motor vehicle aftermarket through on-line, custom, conference, and partnership educational opportunities. Through these programs, the University awards CEU credit that can be applied toward completion of the aftermarket’s Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) designations.

The University of the Aftermarket is an educational alliance of the Automotive Aftermarket Industry Association, the Automotive Warehouse Distributors Association and the Automotive Aftermarket Suppliers Association and is an operating unit of Northwood University.


About Northwood University

Northwood University is committed to the most personal attention to prepare students for success in their careers and in their communities; it promotes critical thinking skills, personal effectiveness, and the importance of ethics, individual freedom and responsibility.

Private, nonprofit, and accredited, Northwood University specializes in managerial and entrepreneurial education at a full-service, residential campus located in mid-Michigan. Adult Degree Programs are available in multiple states and online. The DeVos Graduate School offers accelerated, evening and weekend programming in Michigan and Texas. The Alden B. Dow Center for Creativity and Enterprise provides system-wide expertise in family enterprise, entrepreneurship, creativity and innovation, and new business development. International education is offered through study abroad and in Program Centers in China (Changchun and Wuxi), Malaysia and Sri Lanka.