President's Messages

The past weekend brought to mind the lyrics to the Fats Waller jazz favorite because our Midland campus was "really jumping" with activity. In addition to the 60,000+ visitors to the campus for the 51st Annual Northwood University International Auto Show – always a resounding success – we hosted an Admissions Open House Friday that drew more than 850 potential students, and their parents and teachers.

We’re “gearing-up” for another exceptional weekend as we open the 51st annual Northwood University International Auto Show (NUIAS) today on our Midland campus. This year’s theme - Take the Wheel - focuses on getting people into the driver’s seat of cars from all over the world.

Research showed Michigan has improved in national competitiveness from a ranking of 47th in 2011 to 30th in 2013. Just as promising, the state was the top performer in the Great Lakes region based on a gross state product growth of 2.56% and in terms of new business starts-ups, ranking 20th this year, up from 48th in 2012. Michigan is on the way back! As you review the study in greater detail, I am sure you will see the natural connection between the study and Northwood University’s free enterprise business orientation.

Apple co-founder Steve Jobs once said, “Creativity is just connecting things.” One of our priorities at Northwood University is to nurture our students to become inspired thinkers with the creativity and talent to prosper in a complex world.

Like The Northwood Idea, The Constitution of the United States of America is for all the people of our country.

In our fall Omniquest selection On the Edge, Alison Levine reminds us we live and work in a world filled with VUCA environments—Volatility, Uncertainty, Complexity, and Ambiguity. “Sound military practice,” writes Levine, “is based on the idea that a VUCA environment will sometimes require improvisation well outside the rules.” In other words, lead or get out of the way.

Our new marketing campaign invites observers to “Own Your Future.” It’s a message packed with meaning on multiple levels, not the least of which is the importance of ownership in the realization of our full potential.

As we look forward to the extended break this Labor Day weekend, we need to take a moment to remember the reason for this special day.

As we kick off a new year at Northwood University, we should take great pride in celebrating all we accomplished this past year and in knowing we are squarely on track to “Connect for Success” in the year ahead.

While the use of social media in business and higher education is by no means new, it remains a marketing tool on the rise. In fact, social media is quickly becoming an integral part of our everyday lives.