What a challenge the collections chairs have had in store for them this year! How do you take an iconic name like “Disney” and interpret that into a core staple of our fashion show: clothing. This year, that job was placed in the hands of three fashion marketing and management majors’, juniors Courtney Carr and Caitlin McEachran along with senior Maria Thelen.
In order to understand the process of getting vendors, senior Maria Thelen explained the procedure, “We called vendors from previous years to see if they wanted to participate in the show again. In addition, we brainstormed more stores that we thought would fit the theme accordingly and researched online. From there we called each store and gave them an explanation of the show and how their clothing fits the theme.”
Junior Courtney Carr gave us an enlightening sneak peak of the thought process that goes into picking out the clothing. When I asked her about the goals for the collections team this year in regards to how they would like the outfits viewed, she says, “My goals are to portray a different story with each segment. I want each segment to be its own mood and identity and the audience feels as though they are seeing a live show amongst them since the theme is Reel to Real. I obviously want people to think the looks polished and fully put together as well.”
When I inquired about the process behind this, Courtney said, “My thought process is all about the theatrics! I want each look to be styled completely from head toe so each model looks like they step out telling a story. Therefore, I am looking for statement pieces in terms of jewelry, jackets, and other accessories. But also it is important to have basic clothes that will complement the more showy pieces. I also will use the trend board we created as a guide of how we want the clothes for each segment to be styled.”
The most challenging part of this position was unanimously answered by the board as the amount of “no’s” that the collections committee received from vendors who had chosen not to participate in the show. Collections says, “you get shot down a lot and you hear a lot of “no’s”, so you constantly have to be brainstorming back-up options and new vendors to contact. It can be frustrating but that’s where having the support of each other helps.”
Lastly, my favorite thing to talk about with collections is where the inspiration lies. Courtney says, “Obviously the Disney concept was a huge inspiration and it should be; but I also really got inspiration for sources like Nylon Magazine and W Magazine. They take looks from a theme or specific genre and make them more “ready-to-wear” and modern. I want to make sure you see Disney infusions but I want the clothes still to be on trend and people to say to themselves, “that is something that I would wear out.”
As the Style Show evolves over the years, the outfits and theme become more and more cohesive; I promise you, you will not want to miss out on this year’s show! Come Friday, April 19, 2013, to see how these girls have put their spin on timeless Disney inspired looks.