Fast fashion. That is what has taken over the fashion industry over the past couple of decades. Consumers demand the latest trends at the lowest possible price, as fast as possible. In return, this has forced designers to send production overseas. Factory workers have far less time and money to produce these garments. Therefore the quality of the products we see in many stores today have greatly declined. Also, many factory workers have poor working conditions and pay.
The idea of fast fashion has set the basis for stores such as H&M, Forever 21, and Zara. Since we get the clothing so cheap there we don’t care if we wear it once and then throw it away. The mindset of the consumer has completely shifted. In a way fast fashion has kind of changed the whole idea of fashion. We take quality for granted, and just want to have the latest trend that everyone is wearing. Fashion should be about expressing who YOU are, not everyone else.
In order for the apparel industry and meaning of fashion to change to what it used to be, it is essentially up to the consumer. We need to stop caring about always having the hottest new look. We need to push for quality not quantity. By doing this we can change the quality of our garments, life for factory workers, and improve the environment. Now next time you are out shopping, before you buy something ask yourself, “Do I really need this? Will I wear it again? Will it withstand being washed?” Start considering the impact your decisions make on your surroundings. Lets bring quality back.
For a short video about fashion fashion click the link below:
The Business of Fast Fashion
Out with the red in with the ORANGE!
This spring season try a bold orange color for your lips. From a daring tangerine shade to a soft sherbet shade. You are sure to find a color that fits you perfectly. Play around with the new lip color for any occasion.
Time to start our spring shopping! Ditch all those dark, comfy sweaters we have been wearing to shelter our bodies from the arctic weather. Bring on the pastels! This seasons hottest new colors for the spring are pastel shades. These runway looks give us hope of the warmth that is to come. Spice up your closet and add those shades of pastel to your wardrobe.
Designers(left to right): Jason Wu, Prabal Gurung, Rebecca Taylor
March 20th is right around the corner! Do you know what that means? It’s about time to get out of your heavy sweaters and spring into the warm weather. Here is a “one stop shop” into a view of this springs latest trends.
The jacket trend is continuing into yet another season. From cropped boxy jackets, bombers, to a long collarless coat. Skirts are getting a little bit shorter than the maxi skirt. Vintage tea length skirts are in. Pair one with a crop top, or even a simple blouse depending on the look you are going for. Now for one last trend. Out with the skinny and in with the wide. High-waist, wide leg pants have been taking over the runways.
Next time you’re out shopping, look for these trends on the rack at your favorite store. Combine the latest trends to show the true you.
“Fashion is about something that comes from within you”
Continuing on from my MAGIC adventures.
I was fortunate enough to have the opportunity to experience what a day in the life of a buyer is like. I am currently an intern at Athalia’s Boutique like I mentioned previously. The owner and buyer of the boutique was heading to the convention too and gave us the opportunity to spend the day with her. We explored the floors for hours and talked to many different vendors. I felt like I was in a dream! There were three interns total spending the day with her and we helped her pick out new lines for our spring/summer collections. The experience of talking to these vendors and deciding which pieces would work for our customers was amazing. I loved knowing that I would be seeing what I choose in the store. It was truly an amazing opportunity that I hope everyone has the chance to experience in the future.
I can not wait to see how much everyone loves our new pieces!
These past few days spent in Vegas, Nevada were amazing. Being able to attend the Magic Market Week was a dream come true. The upcoming trends and brands out there are just to die for. Not to mention the city of Vegas was very lively. The little trip away from the snow covered grass and icy roads was very beneficial. We discovered so many brands and it was eye opening to see all of the wholesale prices in comparison to the retail prices. I personally was able to partake in buying with the owner of Athalia’s Boutique where I am an intern.
Stay tuned for more from MAGIC!
Maia Norman, a multi-fascited woman began to dabble in the world of fashion by starting Mother of Pearl back in 2002 and ran it until 2007. This passionate woman is known for her “go-getter” personality and perseverance. After some time Maia Norman has decided to launch Mother of Pearl headfirst back into the industry, and she is making one heck of an impression. Her new line targets “active, optimistic, and generous” women, the type who would never let weather get in the way of a good time. The line features such pieces as a short water-resistant cashmere coat with a variety of pockets and a silk lining, a satin floral maxi dress with a deep slit, and a lightweight perforated-leather biker jacket. So stay on the look out for this growing designer, she is a face you will not want to forget!
Summer is here and so are the ever busy schedules and the desire to be comfortable in the warmer weather. The go to piece in every woman’s closet this summer are maxi dresses. Maxi’s are so easy and convenient for all occasions. Dress one down for a casual day strolling the boardwalk, or dress one up with a few accessories for a night out and your look is complete for an entire day of wear.
Maxi’s can be found just about everywhere in every print and color. The ones shown above are found at Nordstrom, Free People and Anthropologie.