Autoshow Quick Facts

Free event! No admission or parking fees

  • Over 65 manufacturers and 500 vehicles on display
  • North America’s largest outdoor new car show
  • 100% student run
  • Over 60,000 visitors from the local community and all parts of the country
  • Financed through support of alumni, friends, corporations, and foundations

History and Recognition

Through its fifty year history, the Northwood University International Auto Show (NUIAS) has grown in size and reputation. There have been exhibits from carmakers like Ford and Chevrolet to luxury brands such as Rolls-Royce and Ferrari. The show has also attracted industry-leading speakers from across the board, from Carroll Shelby, the founder of Shelby America Inc. to Angus MacKenzie, Editor-in-chief of Motor Trend Magazine.

Event Maps

October 12-14, 2018

4000 Whiting Dr. Midland, MI

Testimonials from Dealer Executives

  • As a student, alumnus, and dealer I would describe the experience as “full-circle”. As a student at Northwood University, I enjoyed the opportunity to work with various manufacturers and dealers to collaborate and plan the largest outdoor auto show in the world! As an alumnus, It is amazing to see the student leadership and their commitment to produce an incredible outdoor showcase year after year. As a dealer and former Chairman of the North American International Auto Show, I have had the opportunity to visit other auto shows and have recognized the demand with growth and focus on expansion of technology and autonomous vehicles.

    Ryan LaFontaine
    Ryan LaFontaine Chief Operating Officer: LaFontaine Automotive Group
  • I have been thrilled to support the Northwood University International Auto Show for the past 25 + years. Not only does the show attract thousands of people to Midland and the Great Lakes Bay Region, It has become a “mainstay” in our community… an event everyone looks forward to. This is also a great activity for the Student in Northwood’s exemplary Automotive Programs. It gives the students some great experience employing their future in the auto industry. It’s a win-win-win for students, Northwood and dealer groups!

    Craig Lang
    Craig Lang General Manager: Garber Chevrolet (Midland)

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